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MITSUBISHI

For more than 6 years, step one has been a convincing holistic partner of
Mitsubishi Electric Living Environment Systems with the conception, design, planning and implementation of numerous brand presentations.

At the leading trade fair CHILLVENTA, the current focal points and objectives are presented every two years on over 500 m² using well thought-out and innovative product presentations within a brand-oriented trade fair concept. The aim is to understand the highly complex product worlds, consciously integrate them and highlight them for the visitor in a vivid and experience-oriented way. Thanks to this targeted combination of tradition and innovation, Mitsubishi Electric is able to prove its market leadership in the air conditioning sector time and time again.

As the main responsible party, we ensure the high level of brand and product staging in close coordination with all agencies and trades involved, so that Mitsubishi Electric's communicative and sales objectives are optimally achieved.

Harmonizing the presentation of an established, major brand with highly complex and innovative product worlds - always a great challenge.

 

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