IT AND TECHNOLOGY AS AN EMOTIONAL EXPERIENCE
HELLA AGLAIA – U-BAHN
How do you present an “invisible” product? This task, coupled with the desire for a high degree of emotionality, resulted in an extraordinary trade fair concept with a subway look. An effective experience was created that conveys both the Hella Aglaia Mobile Vision GmbH brand and its innovative industrial solutions for visual sensor systems in the fields of driver assistance systems, electromobility and people counting in an understandable and emotional way. The response was so convincing that the concept is now also being used internationally.
“The trade fair was super successful! The stand was the highlight of the trade fair and absolutely set us apart from our competitors - our team was approached several times about the great stand and visitors stopped to take photos with their smartphones.”
Antje Geyer, Head of Marketing & Communication - Hella Aglaia Mobile Vision GmbH
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