step one with Fila (Medico) at the ISPO in Munich
FILA
The focus of the stand concept developed by step one is on staging the brand under the aspects of “Urban”, “Style” and “City”.
With the help of exciting lighting effects and high-contrast materials, this motto was brought to life on over 380 m².
In the midst of an abstract city backdrop, a dynamic stage was created for the latest collections of the established fashion and lifestyle brand in the sports sector as well as the perfect ambience for intensive, sales-oriented dialogs. The crosswalk was transformed into a catwalk for the models with a concise soundtrack, giving the presentation that “certain something”.
“First of all, I would like to thank you and your entire team once again for the great cooperation and also the super construction of the new trade fair stand!”
said Atina Zecaj, assistant to the management at medico, who was involved in the planning of the exhibition stand.
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