Trade fair visits cost time and money. So what do you do if the customer doesn't come to the trade fair?
Quite simple: you drive to the customer.
Based on this idea, we developed a show truck together with LÜBBERING - as a mobile extension of the trade fair presence.
The truck has been visiting well-known automotive and aircraft manufacturers across Europe since March 2017. In this “space for ideas”, Lübbering customers have the opportunity to get to know the latest products from the field of screwdriving and drilling technology in a practical way and receive advice from the LÜBBERING team on site.
With a multi-touch display, workbenches and product presentations, the trade fair stand was translated into the vehicle. For planners and workers, the show truck is not only a valuable aid in handling LÜBBERING tools, but also a real event to remember thanks to the interactive experience.