STRONG USE OF MEDIA ON 8 M²
HELLA AGLAIA – ELIV
Under the concise trade fair claim “Freedom of Choice”, step one developed a particularly strong dialog design and communication concept for Hella Aglaia Mobile Vision GmbH - one of the world's leading developers of intelligent visual sensor systems in the automotive sector. The flexibility and versatility of the software modules was staged both by means of a large-scale video animation on the 8 square meter stand and as an analog and playful tangram game, which made a lasting impression on the visitors.
In order to achieve maximum impact and promote the interactive lead process, we used the stand as a stage and created an interview that conveyed the software in a memorable and emotional way and was a great hook for follow-up communication.
Analog and digital presentation elements are playfully interlinked and are part of a comprehensive lead process and a visitor-oriented communication strategy.
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